About Us

Nippon Choice was born from the passion of four people: Alessandro, Schantal, Valerio, and Federico, who, united by their interest in Eastern culture, decided to create a virtual meeting place made by enthusiasts for enthusiasts.

The items you’ll find on the website are personally selected by the team, with just one question in mind: would I buy this item myself?

Thanks to the Nippon Choice website, you can enjoy all the beauty of the Eastern world without dealing with issues like language barriers, customs, or difficult returns. Simply select the item you like the most and wait for it to be conveniently delivered to your home!

The Nippon Choice catalog is constantly updated. For us, it's important to offer the greatest variety of items possible, from the easiest to find to the rarest and most sought-after ones. Follow us on our social channels to make sure you don’t miss any item.